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J. D. Power and Associates
J.D. Power and Associates is an American-based global marketing information services firm founded in 1968 by James David Power III. The firm conducts surveys of customer satisfaction, product quality, and buyer behavior for industries ranging from cars to marketing and advertising firms. The firm is best known for its customer satisfaction research on new-car quality and long-term dependability. Its service offerings include industry-wide syndicated studies, proprietary research, consulting, training, and automotive forecasting. It was ISO 9001 certified in 2002; however, this certification has expired.〔( J.D. Power and Associates Earns International Recognition For Quality and Business Practices by Achieving ISO 9001:2000 Registration )〕 The company is a business unit of the Information and Media Group of McGraw Hill Financial, who purchased it from James David Power III in April 2005. The firm is headquartered in Westlake Village, California.〔"(Contact Us )." J. D. Power and Associates. Retrieved on June 10, 2013.〕
==Marketing research==
J.D. Power and Associates' marketing research consists primarily of consumer surveys. The company bears the cost of developing and administering specific surveys with sample sizes of between several hundred and over 100,000.〔(Encyclopedia of Company Histories – J.D. Power and Associates )〕 J.D. Power ratings are based on the survey responses of randomly selected and/or specifically targeted consumers. J.D. Power relies on consumer reporting for study results as well as in-house vehicle testing for opinion based reviews in Blogs.
Although publicly known for the endorsement value of its product awards, J.D. Power obtains the majority of its revenue from corporations that seek the data collected from J.D. Power surveys for internal use.〔 Companies which have used J.D. Power surveys range from automotive, cellphone, and computer manufacturers to home builders and utility companies. To be able to use the J.D. Power logo and to quote the survey results in advertising, companies must pay a licensing fee to J.D. Power. These advertisement licensing fees, however, form a small part of J.D. Power's revenues, but a substantial portion of earnings.〔 In the 1990s, J.D. Power tightened its rules on awards advertising to prevent excessive use of the J.D. Power logo.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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